An Open Letter to Sainsburys

I don’t go in for these sort of ‘open letter’ posts but I’m hoping I’m not the only parent who feels the same.


Dear Tu clothing at Sainsburys

I wonder if you could do me a huge favour. Please extend the range of your ‘toddlers/little girls’ clothing up to and including an 8. At least. I am asking because my daughter wears size 7 clothes and I’m not yet ready to see her turn into a 1D t-shirt wearing, hot-panted, monochrome wearing pre-teen.

I realise that your market research may tell you something different. I realise that there are lots  of young girls who watch Strictly and X-Factor and other shows where there are fashionably dressed women and they want to look like them and their teenage siblings or friends. I realise that there are plenty of parents who are happy to have their children wearing the baggy harem pants and sleeveless tops and bling-ed up belts and more mature looking clothes. That’s all fantastic, it’s their choice. But I’m asking for a choice.

You haven’t, as far as I know, ever given us the horrors of slogan T’s that demand girls are kissed or only interested in boys. Thankfully, it’s puppies and bears and the odd pop group or cartoon. No, you’ve not crossed that line.

What I’m begging for is the chance to keep my little girl looking her age for a bit longer. Or at least let me pretend that very soon I won’t have to face the horrors of Monster High type pouting and swaggering and posing and everything that goes with being a pre-teen because you know what, they don’t really exist if we don’t buy into that. And I won’t be buying into that. Not ever.

The reason I’m asking you is because your little girl clothes are truly gorgeous – the colours are perfect – bright but not gaudy, flattering to tiny faces but not too insipid. The styles are appropriate – no ‘bra type’ tops, all just right for the age, comfortable dresses, leggings, matching sets. This week I particularly fell in love with a soft jersey hoodie that was lined with fleece, trimmed with fur and had an adorable girl applique on the front. The biggest size was age 4-5 and yet there’s no reason a 8 year old girl wouldn’t wear that. Along with it was a range of co-ordinated printed cotton tops and leggings, which my LO lives in full-time when not at school. We bought the burgundy/black versions but you know what, it looks weird. She’s 6, not 16. Not even 11.

Please: you do the little one’s clothes SO DAMN WELL – won’t you consider extending the age range, to allow our girls to be girls, not “pre-teens” or “little women” for as long as they need to be?

Thank you.

p.s. Not all women are shaped like eggs on legs or want to wear dresses that show off their knees. Just so you know.


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.